For many organisations, fleet costs aren’t just tied up in fuel, maintenance, or vehicle procurement. Some of the biggest expenses are far less visible, buried in manual processes, duplicated effort, and the time staff spend managing vehicles instead of focusing on their core responsibilities.
For many small-mid-sized organisations, one of the biggest hidden fleet admin costs comes from a lack of automation or digitised fleet systems, teams relying on Outlook, paper logbooks, or manual key handovers.
This article explores where those hidden costs come from, why they persist, and how smarter fleet automation, including solutions like Smartrak, can help eliminate them.
Where manual fleet admin creates hidden costs
1. Manual vehicle bookings and approvals
In many organisations, vehicle bookings are still managed through emails, spreadsheets, or paper forms. Someone must:
Receive booking requests
Check vehicle availability
Approve or decline usage
Communicate details back to drivers
Each step consumes time — and each handover introduces the risk of errors, double bookings, or missed information. Over weeks and months, these small inefficiencies add up to significant labour costs.
How automation helps: Digitised booking systems like Smartrak's PoolCar automate availability checks, approvals, and confirmations, reducing admin involvement while giving drivers faster access to vehicles.
2. Physical key management and handovers
Manual key management is one of the most resource-intensive and underestimated admin burdens in fleet operations. When keys are stored at a reception desk or office, staff are often required to:
Issue and collect keys
Track who has taken which vehicle
Follow up on late or missing returns
This creates dependency on specific people being available — and when keys aren’t returned on time, vehicles become unavailable for others, triggering delays and additional admin work.
How automation helps: Smartrak’s automated key management enables secure, self-service access to vehicle keys, removing the need for constant staff involvement and creating a clear digital record of every key transaction.
3. No visibility once vehicles leave the depot
Without real-time visibility, fleet teams are effectively blind once vehicles are on the road. This lack of insight leads to common operational problems:
Vehicles not returning when expected
Keys going missing or being misplaced
Difficulty locating vehicles when schedules change
Limited ability to respond to incidents or delays
When something goes wrong, teams are forced into reactive admin — chasing drivers, making phone calls, and manually reconstructing what happened.
How automation helps:Telematics and real-time tracking provide immediate visibility over vehicle location, usage, and status, allowing issues to be resolved quickly and confidently.
4. No audit trail for vehicle use
Paper logbooks and manual records make it difficult, if not impossibl, to establish a reliable audit trail. This creates downstream issues including:
Uncertainty around who was driving a vehicle at a specific time
Challenges investigating incidents, damage, or theft
Increased compliance risk for safety and tax reporting
Without accurate data, organisations often compensate by allocating more staff time to reviews, reconciliations, and manual reporting.
How automation helps: Digital logbooks automatically capture trip data, driver details, and usage history — providing a defensible audit trail without manual input.
5. Manual FBT and compliance reporting
Fringe Benefits Tax (FBT) reporting is a major admin burden for Australian fleets. Manual data collection often involves:
Chasing drivers for incomplete logbooks
Manually calculating private vs business use
Correcting errors late in the reporting cycle
The result is not just time lost, but increased stress and compliance risk.
How automation helps: Smartrak automates FBT data capture using accurate trip records, supporting ATO-compliant reporting while freeing up significant staff hours.
How Smartrak helps eliminate admin overhead
Smartrak supports fleets by replacing manual processes with connected, automated systems. By digitising bookings, key management, vehicle usage, and reporting, organisations gain:
Reduced reliance on manual admin
Clear visibility and accountability across the fleet
Faster access to vehicles for staff
Reliable data for compliance and reporting
For organisations of all sizes, every hour matters. Eliminating unnecessary admin isn’t just about saving money — it’s about freeing up people to focus on higher‑value work.
Get in touch with a member of our team to discuss how Smartrak solutions can simplify fleet administration and reduce operational overhead.
How confident are you in tracking and reporting your fleet's EV charging data?
For many organisations, the answer is: not very.
With fleets relying on multiple charging providers, varying locations, and different types of infrastructure, EV charging data becomes fragmented, incomplete, and often invisible.
Most fleets know how many EVs they have and where they’re deployed. But understanding charging behaviour is where things get complicated. Suddenly, the questions begin to stack up:
How often are vehicles charging - and for how long?
Are they charging onsite, at home, or on public networks?
How do we optimise for off-peak rates and renewable energy?
Is our infrastructure keeping pace with vehicle demand?
How green is the energy used across charging locations?
Should we allow home charging, and what would it cost?
Why EV Charging Data is So Hard to Access
The challenge isn’t that the data doesn’t exist – it’s that it lives in isolated systems, smart charger networks to public charging portals, home charging expense claims, energy tools, and manual spreadsheets.
Bringing these sources together is slow, inconsistent, and resource-heavy, often requiring hours of consolidation across operations, finance, and sustainability teams.
To solve this, organisations need a single source of truth that unifies all charging data together and makes it fleet-ready.
Smartrak’s EV Charging Analysis Report: A Unified View of Charging Data
Developed in collaboration with Smartrak customers leading the charge in EV transition, the EV Charging Analysis Report provides a complete, vehicle-level view of every charging event across your fleet – onsite, public, and home charging.
Visualise whole-of-fleet charging trends across office, public and home charging locations.
Benefits of Capturing Unified EV Charging Data
Get the full charging story
Consolidate all charging activity into one report, regardless of charger brand, location, or network. Vehicle-sourced data removes gaps caused by mixed charging environments.
Reduce costs and improve operational efficiency
Identify peak vs off-peak charging patterns.
Reduce reliance on expensive public networks.
Uncover opportunities to shift charging to greener, cheaper periods.
Plan infrastructure upgrades confidently
Understand real charging patterns, to inform capacity planning and avoid costly over or under-investment.
Vehicle-level accuracy ensures employees are reimbursed fairly, while minimising administrative overhead and misuse.
Support accurate sustainability reporting
Track charging by location, energy source, and CO₂ emissions - supporting ESG, Scope 2/3, and sustainability reporting.
Vehicle-level charging data means no more piecing together multiple data sources - everything you need in the one place.
The Impacts of Incomplete EV Charging Data on Fleet Operations
EV adoption is accelerating, and most organisations are entering a phase where charging behaviour directly impacts cost, efficiency, and sustainability outcomes.
Without unified insights, organisations risk:
Rising energy costs and peak-time charging spikes
Infrastructure that fails to support operational demand
Difficulty proving the true environmental impact of EV investments
Ineffective charging policies
Stalled electrification progress
The fleets that succeed in the next phase of electrification will be the ones with clear, reliable, unified charging data at their fingertips.
Unified, vehicle-level charging insights give organisations the confidence to scale their EV fleet, control costs, and meet sustainability goals.
If you want to find out more how this report could benefit your EV fleet management, get in touch with our team.
As organisations across Australia and New Zealand accelerate their fleet electrification programs, charging strategy has become a critical success factor. For many, at-home EV charging - where employees charge fleet vehicles overnight at their residence - is emerging as a convenient and cost-effective solution.
At-home charging allows drivers to start each day with a full battery while fleets benefit from:
Lower overnight electricity rates
Reduced dependency on public charging networks
Simplified logistics for remote or regional employees
Home charging offers convenience, cost savings, and sustainability gains - but it also requires careful planning. Rolling it out too early can add unnecessary complexity; too late, and you may limit utilisation or driver satisfaction.
Understanding when to introduce at-home charging can help you scale your EV transition efficiently while supporting drivers and reducing operational costs.
When fleets should consider at-home charging
At-home EV charging can transform fleet efficiency - but it’s not a one-size-fits-all solution.
Ideal scenarios for at-home charging:
Vehicles are regularly parked at home overnight (common in community services, utilities, and field operations).
Vehicles are stored in shared or apartment parking without secure access.
Implementing at-home charging safely
When home charging a vehicle used for business purposes is considered appropriate, the following procedure should be uesd:
Install a dedicated charging station at the home for charging the vehicle.
Before the installation of the charging station, the condition of the house wiring including the earthing system should be checked.
The charging station should be supplied from a dedicated final sub-circuit protected by a type B CD or RCBO.
Any charging station supplying greater that 20 A should have load management to prevent its operation from overloading the home wiring.
Charging should take place in a garage. The garage should be considered a workplace for the purposes of charging the vehicle and the risk assessed for the user and also the other residents.
The charging station and the RCD/RCBO should be tested for its safety annually.
Employees should be required to report to their employer any electric shocks from anywhere in the house and immediately stop using the charger until the cause is investigated and remedied.
By following these guidelines, organisations can reduce workplace risk, ensure compliance with electrical safety standards, and protect employees while enabling the convenience of at-home fleet charging.
Recommended at-home charging solutions for fleets
1. Evnex - scalable smart home charging (AU/NZ)
Evnex designs and manufactures smart EV chargers specifically for home and business use, with local support across Australia and New Zealand. Their cloud platform enables fleets to monitor energy use, set charging schedules, and automate employee reimbursements for electricity consumption.
Why its good for fleets:
Locally built and supported hardware
Fleet portal with detailed energy reporting
Easy scalability for distributed teams
Best for: Fleets with employees who regularly take vehicles home overnight and need accurate energy tracking.
JET Charge is one of Australia’s leading EV charging infrastructure providers. Their JET Charge+ program offers a complete “charging-as-a-service” (CaaS) model—covering equipment, installation, maintenance, and software under a single operating cost.
Best for: Large Australian fleets needing a standardised, fully managed rollout across multiple regions.
3. We.EV - Smart, locally backed EV Charger and installer (New Zealand)
We.EV makes it easy for organisations to deploy consistent, standards-compliant home charging infrastructure across distributed workforces.
Why its good for fleets:
Strong local expertise and compliance with NZ standards
Integration with solar and app-based scheduling helps reduce energy costs and maximise alignments with off-peak or renewable energy usage.
Good fit for fleets where many drivers are located across regions (i.e. not just centralised depots).
Best for: NZ fleets with distributed drivers, fleets wanting local compliance & cost savings via smart scheduling..
Bringing it all together
At-home EV charging can unlock significant operational and environmental benefits for fleets - reducing downtime, lowering costs, and improving driver convenience.
By selecting the right provider, managing reimbursement processes, and integrating charging data into fleet management systems, organisations can make home charging a cornerstone of their EV transition strategy.
Smartrak plays a critical role in supporting organisation's at each stage of this transition. Our platform captures EV data independently of charger hardware, giving organisations complete visibility over vehicle utilisation, charging behaviour, and energy consumption. This helps fleets avoid overinvesting in infrastructure and ensure every charger supports real operational needs.
Vehicle safety expectations are changing fast, and fleets across Australia and New Zealand need to keep up. Each year, the Australasian New Car Assessment Program (ANCAP) raises the bar with tougher rating criteria.
A 5-star rating in 2023 isn’t the same as a 5-star rating in 2018 - and as new protocols arrive in 2026, the gap will be even bigger.
For fleet operators, understanding these updates is critical. Outdated ratings or non-compliant vehicles could put drivers at risk and undermine organisational safety policies.
Why ANCAP Ratings Matter
As the independent vehicle safety authority for Australia and New Zealand, ANCAP assigns star ratings that reflect both crash protection and crash avoidance. These ratings help buyers, fleet managers, and government agencies make informed choices about which vehicles are safest for drivers, passengers, and other road users.
The most recent ANCAP protocols (in effect until 2025) expanded safety testing in several important areas:
Vulnerable Road Users: New requirements for detecting cyclists and motorcyclists, with advanced emergency braking to prevent collisions.
Child Presence Detection: Technology that triggers an alert if a child is left unattended in a locked vehicle.
Flood Resilience: Electric windows and door locks must continue functioning for up to two minutes if a vehicle is submerged - critical for flood-prone regions in Australia and New Zealand.
Crash Compatibility: Vehicles are now penalised if their design poses increased risks to occupants in other vehicles during a crash.
Pedestrian Protection: Enhanced impact testing for more realistic collision scenarios.
These additions recognise real-world risks and expand ANCAP’s focus beyond traditional crash tests.
What’s Coming in 2026
From January 2026, ANCAP will introduce a new test structure with four “Stages of Safety”:
Safe Driving – Evaluating driver distraction, including touchscreen usability.
Crash Avoidance – Measuring how well the vehicle prevents collisions.
Crash Protection – Traditional occupant protection during impacts.
Post-Crash Safety – Covering scenarios like battery de-energisation in EVs and safe occupant extraction.
This broader framework reflects the increasing role of technology and usability in overall road safety. For fleets, it means vehicle procurement decisions must account for more than just airbags and seatbelts - connectivity, sensors, and software will all play a role.
What Fleet Managers Should Do Now
Check rating validity: Confirm that all vehicles in your fleet hold a current ANCAP rating within the six-year window.
Plan for stricter standards: When refreshing your fleet, prioritise vehicles tested under the most recent 2023–2025 protocols.
Prepare for 2026: Start factoring in the new “Stages of Safety” to avoid surprises in future procurement.
Balance fleet mix: Where EV adoption is part of your strategy, ensure safety systems are compatible with both EVs and internal combustion engine (ICE) vehicles.
Why Staying Current Matters
A vehicle that was 5-star rated in 2016 would not achieve the same rating today. By keeping up with ANCAP’s evolving standards, you not only improve driver and passenger safety but also strengthen your organisation’s compliance, reputation, and risk management.
For fleets, safety isn’t static - and neither are ANCAP ratings. Now is the time to review, refresh, and realign your fleet strategy with the standards that will define the road ahead.
As fleet managers face mounting pressure to reduce emissions, cut costs, and improve efficiency, many are turning to electric vehicles (EVs) as a future-ready solution. But the real value emerges when EVs are not just added to the fleet - but integrated into a shared or pooled fleet model.
Combining EVs with a shared fleet model unlocks a powerful strategy: maximising vehicle utilisation, while minimising total cost of ownership. Here are 5 reasons why this approach is gaining traction across enterprise fleets.
1. Maximise EV utilisation through centralised sharing
EVs often come with higher upfront costs, so optimising their use is critical to achieving return on investment. A pooled fleet enables this by making EVs available to multiple drivers across different departments or shifts, rather than assigning them to individuals.
With a smart booking system in place, vehicles are reserved only when needed - eliminating idle time and increasing the number of trips each EV can make in a day. Higher utilisation translates directly to greater operational efficiency and lower cost per kilometre.
2. Reduce capital and operational costs
Owning fewer, better-utilised vehicles through pooling means your organisation can downsize the fleet overall. With fewer vehicles required to meet demand, fleet managers can reduce:
Capital expenditure on vehicle purchases
Ongoing maintenance costs
Parking space requirements
Insurance and registration fees
When EVs are part of this smaller, shared fleet, the lower running costs of electric vehicles - including reduced fuel and maintenance - help drive down operating expenses even further.
3. Smarter charging, and infrastructure planning
Charging electric vehicles in a traditional, assigned fleet model is relatively straightforward - each driver is responsible for their own vehicle, and usage patterns are usually predictable. But in a shared fleet environment, where multiple drivers access vehicles throughout the day, charging accountability often falls through the cracks. Without clear ownership, it's easy for EVs to be returned without enough charge, leading to disruptions for the next user and operational inefficiencies.
These challenges become even more complex as your EV fleet grows. Without the right systems in place, fleet managers risk unexpected downtime, frustrated users, and underutilised charging infrastructure.
Smartrak’s industry-leading EV fleet management tools have been designed specifically to help support the unique operational demands of shared EV fleets. Our solutions help you:
Monitor charge levels remotely, giving fleet managers real-time visibility into battery status and charging behaviour
Integrate charging data with booking systems, so only vehicles with adequate charge are available to reserve - avoiding last-minute disruptions
Automated alerts when vehicles are returned with low charge or booked with insufficient range
Optimise charger placement and usage, so infrastructure investment matches actual fleet demand
With the right tools, Smartrak ensures your charging infrastructure is right-sized, your vehicles are operational when needed, and your transition to electric is built for scale.
4. Simplify FBT compliance, and reporting
EVs in a shared fleet used strictly for business purposes may be exempt from FBT in regions like Australia - but only if properly tracked. Integrating telematics and a digital booking system helps automate trip logging, ensuring clear records of business use and minimising manual admin or audit risks.
This not only strengthens compliance, but can significantly reduce the administrative burden on finance teams during tax time.
5. Accelerate your emissions reduction strategy
EVs are already a major lever for decarbonisation, but pooling magnifies their impact. Instead of adding more cars to your organisation's footprint, you’re consolidating demand and replacing high-emission vehicles with cleaner, shared alternatives.
With accurate utilisation and emissions reporting tools, you can track your fleet’s carbon savings and confidently report progress on sustainability goals.
A smarter way to electrify your fleet
Electrifying your fleet doesn't have to mean higher costs or more complexity. By integrating EVs into a shared fleet model - supported by smart telematics and booking systems - you gain greater control, lower operating costs, and higher efficiency from every vehicle.
At Smartrak, we work with organisations across Australasia to implement EV pooling strategies that are data-driven, scalable, and future-proof. Whether you’re just beginning your electrification journey or scaling up, the combination of EVs and shared fleet management offers a practical path to sustainable fleet success.
Get in touch to find out how Smartrak solutions can support your EV transition and drive better fleet outcomes.
Are electric vehicles the only answer to fleet emissions?
Not quite. While electric vehicles (EVs) are a powerful tool in the journey toward fleet decarbonisation, they’re not always the most practical solution – at least not yet.
High upfront costs, limited charging infrastructure, and operational restrictions in remote areas mean the transition to EVs isn’t a one-size-fits-all strategy. In fact, some governments have even started to relax EV mandates, buying organisations more time to explore alternative approaches to emissions reductions.
But that doesn’t mean doing nothing. Instead of going all in on EVs, there are still plenty of impactful ways to reduce your fleet’s environmental footprint - all using the vehicles and resources you already have. Here’s how.
1. Switch to a shared transport model
Reducing kilometres travelled is one of the fastest ways to lower fleet emissions. A shared-use model improves utilisation and reduces the need for an oversized fleet.
Adopt a pooled fleet: Reassigning vehicles from individual use to a centralised pool instantly boosts efficiency. One vehicle can now meet multiple journey requirements.
Encourage ride sharing, where possible
Promote the use of public transport, walking, or e-bikes for short-distance travel
Utilise a third-party such as Uber to satisfy peak demand periods
2. Plan tasks and journeys more efficiently
Smarter planning = fewer emissions. With modern trip planning tools, you can cut down on unnecessary kilometres and idle time.
Use trip planning and route optimisation software to make data-informed decisions that reduce time on the road
Leverage telematics to analyse productivity across trips and teams. Identify where schedules are inefficient or vehicles are underutilised
Batch jobs geographically to reduce back-and-forth driving
3. Prioritise preventative maintenance
A well-maintained vehicle runs cleaner, safer, and more efficiently.
Target 80% scheduled to 20% unscheduled maintenance as a best-pracitce benchmark
Maintain tyre pressures and wheel alignment regularly
Replace dirty air filters and resolve engine faults quickly.
Reduce vehicle weight by removing unnecessary items from inside and outside the vehicle
Adopt predictive maintenance tools that help detect issues before they impact fuel efficiency
4. Choose the right vehicle for the job
Vehicle selection has a major impact on emissions, even among ICE models.
Audit your current vehicle usage: Are you deploying large utes or SUVs where a smaller vehicle would do?
Challenge traditional vehicle allocations: Many departments stick with off-road vehicles due to tradition, not need.
Where EVs aren’t viable, consider more efficient petrol or hybrid models
“You need to break down the actual use case – number of passengers, luggage, the need for four-wheel drive or off-road capabilities – and decide if the vehicle is really needed or if another option like car share, taxis, or even e-bikes would do.” Rich Mitchell, Aurecon Group
5. Monitor and promote eco-friendly driving habits
Driver behaviour has a direct impact on your fleet’s fuel consumption and emissions profile.
Provide eco-driving training to teach smooth acceleration, maintain steady speeds, minimise unnecessary braking, and efficient gear use
Use telematics to track behaviour such as harsh braking, execsivve idling, or speeding
Idling is one of the simplest yet most avoidable emissions sources.
Enforce anti-idling rules for all fleet vehicles, particularly in loading zones or during deliveries.
Encourage engine shut-off during long stops or roadworks
Adjust route planning to minimise traffic congestion and wait times
Final thoughts
Reducing fleet emissions doesn't have to mean an immediate transition to EVs. Many of the most effective emissions reductions strategies are about smarter management, and behavioural change, not expensive new technologies.
By reframing the challenge around efficiency and productivity, fleet managers can take meaningful action to reduce emissions today - without waiting for EVs to be the perfect fit.
Understanding how electric vehicles (EVs) perform compared to traditional internal combustion engine vehicles is essential for effective fleet management. In our recent webinar "How EVs Work: What Fleet Managers Need to Know" - Robert Pepper delved into the core technical concepts that matter most when introducing EVs into a fleet - from energy efficiency, the real-world impacts of weight, modification, and towing.
Whether you're managing a fleet of light passenger vehicles or heavily modified utes, these are the insights you need to know.
Why weight impacts electric vehicle fleets
EVs are typically heavier than their petrol or diesel counterparts due to the size and density of their battery packs. Using the example of two Ford F-150s - one battery-electric and one petrol -Pepper highlights a weight difference of roughly 800 kg. While this may seem minor for a passenger vehicle, it has serious implications in commercial settings, including:
Reduced payload capacity
Impact on axle load limits
Increased wear on roads
Reduced towing efficiency
Fleet managers, this makes vehicle selection and configuration a critical part of planning and compliance.
EVs vs ICE: How electric vehicles use energy in fleet operations
One of the standout benefits of EVs is energy efficiency. While EV batteries hold less energy than a full tank of petrol or diesel, they use that energy far more effectively.
Pepper explains:
"EVs can convert up to 90% of their stored energy into motion, compared t just 25-30% for ICE vehicles."
But energy efficiency isn't static. It's highly dependent on speed and driving conditions:
For low speed/urban environments: EVs excel. Their regenerative braking systems recover energy during deceleration, and their direct drive systems waste less energy.
For high-speed/highway environments: Aerodynamics becomes the dominant factor, and regenerative braking becomes less effective. While EVs are still more efficient, the performance gap between EVs and ICE vehicles narrows significantly.
For fleets operating across diverse routes (i.e. urban and highway environments) this variation is critical when calculating real-world range and charging needs.
Energy density in commercial EV fleets
Pepper makes a key distinction between consumer EVs and fleet-use commercial EVs. For the average driver, energy density and charging time aren't critical - most road cars have sufficient range for daily use and can be charged overnight. But for larger fleet vehicles:
Battery size matters: Bigger batteries add weight, take longer to charge, and reduce payload.
Range varies more: Especially once vehicles are modified or towing.
Energy density becomes a limiting factor: Affecting operational flexibility and vehicle selection.
When scaling EVs across commercial fleets, understanding energy density helps ensure vehicles are matched to the right use cases.
How modifications affect EV range and efficiency
Modifying ICE vehicles is business as usual in many fleets - but those same changes have a bigger impact on how EVs perform. In the webinar, Pepper walked through a typical commercial ute fitted with:
Service bodies
Roof racks and under-rack storage
Two mirrors and snorkels
Bull bars and driving lights
Lift kits and raised ride heights
All these elements increase weight and create aerodynamic drag, reducing vehicle range and weakening the benefits of regenerative braking. In other words, the more you modify an EV, the more its real-world range diverges from the manufacturer’s specification.
Towing: A hidden strength of EV performance
Despite common misconceptions, EVs are excellent for towing. Their heavier base weight and instant torque give them strong trailer control and towing stability. However, as with heavily modified vehicles, towing does have a significant impact on range—something fleet managers must factor into operational planning.
Key takeaways for Fleet Managers
Q: Are electric vehicles more efficient than petrol or diesel for fleets? A: Yes. EVs convert up to 90% of stored energy into motion, compared to just 25–30% for ICE vehicles, making them more efficient for fleet use.
Q: What factors impact electric vehicle range in fleet operations? A: Weight, modifications, towing, and driving conditions all influence an EV’s real-world range in commercial fleets.
Q: Can electric vehicles tow trailers effectively? A: Absolutely. EVs offer strong towing control due to their instant torque and heavier base weight, but range planning is essential.
As your fleet evolves, understanding the fundamental differences between ICE and electric vehicles will help you make better procurement decisions, configure vehicles appropriately, and avoid unexpected operational challenges.
Want to explore this topic further?
This article provides just some of the insights shared by Robert Pepper in the Smartrak webinar “How EVs Perform: What Fleet Managers Need to Know.” This session is available on-demand and provides practical examples and deeper technical explanations for anyone involved in fleet operations or vehicle procurement. Watch the on-demand webinar here.
Click here to learn more about Smartrak's EV fleet management solutions and how we're helping organisations smooth their fleet transition.
While adding EVs to your fleet might seem like the obvious next step in your transition, it doesn’t automatically lead to successful adoption.
In fact, EV adoption isn’t just a technical shift - it’s a cultural one. And without employee buy-in, those brand-new electric vehicles could end up sitting in the carpark underutilised.
So how do you get your team excited about EVs? We have to forget about traditional top-down policies. The answer lies in a bottom-up approach: building engagement from the ground up, empowering employees, and addressing the real-world barriers to change.
Here’s how to do it.
1. Take a gradual approach
Change takes time. A strategic, phased rollout of EVs can give employees the space they need to adjust and build confidence.
Start small - consider introducing EVs into your fleet as pooled vehicles or assigning them to specific, low-risk daily routes. This helps staff get familiar with the technology without feeling overwhelmed.
By making EVs part of a natural progression rather than a sudden change, you’ll increase the chances of genuine adoption.
2. Get people behind the wheel
Let’s face it - policies don’t drive behaviour change. Experiences do.
When it comes to switching to EVs, nothing beats hands-on experience. Most people have years of habits built around driving petrol or diesel vehicles. To break those habits, employees need opportunities to test EVs in real-world settings.
Here are a few ways to make that happen:
Talk to a vehicle manufacturer – Many are open to letting organisations borrow an EV for short trials.
Rent an EV – Let employees try one out over a weekend or for a short business trip.
Find an EV experience day – Invite your team to a relaxed, low-pressure test-drive event.
Also, consider workplace charging. It’s one of the simplest ways to make driving an EV feel convenient and cost-effective - especially when employees can also charge their personal EVs at work.
Creating EV “champions” from within your team can help normalise electric vehicles faster than any memo from leadership. When employees hear about smoother driving, lower running costs, and positive experiences from colleagues they trust, they’re far more likely to consider making the switch.
Encourage early adopters to share their experiences. Better yet, pair hesitant drivers with colleagues who already use EVs so they can ride along and ask questions.
Word-of-mouth works. Use it.
4. Address practical concerns
If the experience isn’t frictionless, staff will default to what they know.
EV fleet adoption stalls when employees don’t feel confident the vehicle will meet their work needs. That’s why you need to tackle practical concerns like range anxiety, booking processes, and charging availability right from the start.
Make sure employees know:
Where and how to charge EVs at work.
What to expect from real-world range (one of our on-demand webinar covers this topic).
Who to ask if they run into trouble.
Tools like Smartrak’s EV fleet management system make this easy. The platform shows drivers the range of available EVs during booking, alerts fleet managers when a vehicle won’t have enough charge for a scheduled trip, and even offers automatic reallocation to a backup vehicle if needed.
One customer, Aurecon, identified range anxiety as a key barrier to adoption. By implementing Smartrak’s EV fleet management solution, they empowered staff with real-time information, helping them feel confident and ready to make the shift.
5. Use engagement strategies
Engagement doesn’t have to be formal. In fact, some of the best results come from casual, low-pressure interactions.
Toyota, for example, places new vehicle models in staff lunchrooms to spark curiosity and conversation. You can take a similar approach by:
Hosting relaxed EV test-drive days.
Displaying EVs in high-traffic areas like office carparks.
Organising ride-alongs with experienced drivers.
Let employees explore at their own pace, without the pressure of a hard sell. When EVs become part of everyday conversations, adoption becomes a natural next step - not a forced one.
What next?
Electric vehicles aren’t just part of a sustainability checklist - they’re central to how fleets will operate moving forward. But real adoption won’t happen through top-down directives alone. It takes cultural change, meaningful engagement, and practical support that empowers employees from the ground up.
By taking a bottom-up approach, your organisation can:
Build confidence in new technology.
Overcome invisible cultural barriers.
Create a workforce that’s ready for the EV transition.
Want the full guide?
For a deeper dive into strategies, real-world case studies and practical tools to drive EV adoption in your workplace, download the full eBook here.