As telematics has developed, this technology has grown from simple tracking capabilities to features that allow speed monitoring, vehicle diagnostics, and driver behaviour tracking. While these advancements have improved overall fleet management and maintenance, the ability to improve driver behaviour has become one of the most valuable results.
A recent survey among Australian transport companies showed that 46% of companies use telematics in their fleets and, of those, 67% monitor driver performance. With this information, companies can discover trouble areas and develop strategies to shape driver behaviour.
See how you can use telematics to educate your drivers and improve driver behaviour with these tips and best practices:
1. Use your telematics data
When fleets employ telematics but neglect to use the data collected, they miss out on significant benefits and opportunities. Taking data and turning it into actionable information is the first step to changing driver behaviour. Track real-time speeds, routing, braking, acceleration, and idle time. See which areas need the most help and use your data to create safety strategies that address these issues.
2. Train your drivers
The most effective way to improve driver safety in your fleet is to educate and train your employees on your safety policy and best driving practices. Clearly, communicate safety expectations and make sure everyone in your fleet enforces your policy. Show the realities of unsafe practices and the possible consequences of speeding, distracted driving, and other poor behaviours. Use the data from your telematics to address common infractions and encourage better performance. The knowledge that you are tracking their driving performance will also often lead to positive changes in driving behaviour.
3. Offer incentives
Many telematics devices allow you to track each individual driver's performance. With this feature, you can create a driving program that offers incentives for better driving and tracks performance with scorecards. No one wants to be labelled the fleet's worst driver, so this can encourage compliance and better driving.
4. Use alerts
The best way to correct bad driving is through immediate feedback. Many telematics devices include features that will alert management and drivers when a safety rule is broken. If your fleet vehicle exceeds the speed limit, they start drifting out of their lane or aren't leaving appropriate distance to the vehicle in front, an audible alert will inform the driver. These alerts can help break bad driving habits and allow management to keep track of your driver's performance. These alerts are all customisable and will vary based on the vehicle setup and technology used.
5. Stay active
Telematics and vehicle technology are continuously improving and changing, so your fleet safety should be active and current as well. Keep up with industry changes and implement them in your safety policy. Use the best information and practices to keep your drivers safe on the road.